Building Blocks of Perceptual Reality; Binary Code of the Mind
by Roy H. Williams
Thought Particles unveiling the Wizard's theories on how thoughts are assembled in the mind from stored sensory associations.
Properly used, this knowledge will allow you to deepen perception and heighten interest in all your attempts at visual and auditory messaging. Useful neurological insights will also be detailed, such as the differences between Working Memory, Declarative Memory and Procedural Memory and how you can access each to achieve better communication.
63min 8sec MP3
64 page PDF
Posted by Michael Kenyon on 21st Nov 2013
I bought this on CD when it was first released, and after nearly a decade of challenges that have left me with much less material goods, I still have the CD, the booklet, and the file on my iPod. It is that good - it is less a book and much more a companion for creative life. Listen, then wait a couple of years and listen again. You'll be surprised by all that you missed the first time. Wait a couple years more and surprise yourself again. It's a master work from the Wizard himself.
Posted by Matt DeAntonio on 20th Nov 2013
The Wizard of Ads is an exciting approach to advertising that uses wit, philosophy, and inspiration to educate the reader on succesful advertising for any business. From ad copy to strategy, the Wizard of Ads supplies short, easy-to-read vignettes that can be directly applied to many specific issues an advertiser may encounter. I often refer back to these books to tackle daily encounters and share them with my clients because they are presented in such a way that makes perfect sense. I liken these brief essays to parables told by Jesus in the Bible. They are perfect metaphors for so many things we deal with as advertisers.
Posted by Lori L. Barr, M. D. on 20th Nov 2013
Wondering how sensory information moves from outside of your perception into your consciousness and beyond? Combinations of vivid metaphors, colorful illustrations and ingenious explanations transform a dry body of scientific data into a powerful codex of communication. This is a great prequel for anyone enrolling in Wizard Academy and a great primer for everyone who desires for their message to be understood.
All prices are in USD