Turning Words into Magic And Dreamers into Millionaires
Book One in the Wizard of Ads Trilogy by Roy H. Williams
With the knowledge of a seasoned business consultant and the warmth and wit of a natural storyteller, the Wizard will help you to:
• multiply the effectiveness of your advertising
• understand the tug-of-war between intellect and emotion
• plant a mental trigger in the mind of your customer
• create totally new concepts from combinations of old ones
• see the opportunities around you
• avoid the danger of overchoice • escape the need to advertise 'Sale! Sale! Sale!'
• find the genius that hides within you
• receive the best others have to give
• focus your advertising, your business, and your life
Along the way, the Wizard will:
• share the power of encouragement • talk to you about your Ruby Red Slippers
• make you understand how lucky you are • show you how to avoid the mistakes that others have already made
• convince you of the need to rest
Posted by Michael Kenyon on 27th Nov 2013
I was lucky enough to stumble across Roy H. Williams via the Monday Morning Memo before this book was published. Each week he gave away powerful, nearly magical formulas to make my writing stronger, compelling, and memorable. When I signed up to receive the MMM, the 'Net was still evolving and most of the sign up offers lead to nearly impossible to eradicate spam. Yet the MMM was not an attempt to hijack my computer - it was an attempt to lead me to pastures of persuasion unimagined before.
Yup, I am a fanatic of this guy's work, which is not something I say often. Yet over the years (and I still get the MMM as a highlight to my week) I've never once regretted those weekly e-mails. If you missed them then, here's your second chance to reach those high pastures mentioned above. Even though I got the MMM, when the book was released I bought it right away, thinking that the $17.95 price was shockingly low.
Not only does it have good stuff, but it is designed to look pretty special on your shelf. Instead of a mass produced tome, it has the feeling of a private collection made in a time when a single sheet of paper had value. The Wizard brings value to his pages - enjoy the first part of the journey!
Posted by Adam F. Jewell on 20th Nov 2013
An enlightening thought provoking approach to advertising is found between the covers of this spell-book. It's creative and insightful throughout, and reaches beyond the "hard numbers" that often seem to dominate media buying, advertising and marketing campaigns, and news headlines. Roy pushes aside statistics and realizes that there are people just like you and me behind the numbers.
An advertising campaign is a link in a chain, only one part of the sales process. This book focuses both on creating a successful advertising campaign, as well as the other links in the chain including the creation of a pleasurable shopping experience that delivers the goods or services advertised. The Wizard presents lots of anecdotal tales and advice that relate to people and real world experiences. Chances are you will be able to personally relate to many of those contained within the book.
Some attention is given to advertising strategies in print, radio and television, and in what context and for what purpose they should be used. Much of "The Wizard of Ads" is a collection of feel good stories, however within each, is advice and insight into the world of sales, advertising, and people. As the author states, the reader will either love or hate the book. Ten steps to successful selling or advertising this is not, chock full of common sense approaches to reaching out and connecting with people who may become your customers it is.
If you like this book, and the manner in which it is written, another fantastic, related book (written in the form of an ancient parable) focusing on the sales process, sales strategies, and types of sales people is "Selling the Wheel" by Jeff Cox.
All prices are in USD