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Secret Formulas - Deluxe Softcover
Product Description
Book two in the Wizard of Ads Trilogy
by Roy H. Williams
Download a PDF version for Free at RHW.com
In 100 chapters full of wit, wisdom and uncommon good sense, Secret Formulas conjures up more of the Wizard's provocative observations on advertising, business, and life that won The Wizard of Ads 1998 Business Book of the Year Award only this time, the book has nuts, bolt, and even more bite!
The Wizard's secret formulas will show you:
- How to find a champion to sell your ideas
- Why targeting your market can be a big mistake
- How to get customers to remember you
- Why bankers think backwards
- How to write miraculous ads
- Why the brain contains 100,000 new worlds
- Why being 'out of style' can be profitable
- How to hire wisely and fire compassionately
- How success can send you to the poor house
- How to remember what's really important in life
240 pages
Softcover
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Product Reviews
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A fun book to read... and you'll learn something, too!
Posted by a Radio Station Sales Manager on 20th Nov 2013
All those in advertising and in business can benefit from the kind of inspiration Roy Williams delivers in "Secret Formulas". The advertising media is so often held hostage for instant success for the ad dollars spent, as if ten magic words all spoken together will instantly remove a business from bankruptcy. Williams gives the reader a real-world view of what businesses should expect from their advertising, and gives several blueprints for success. Be prepared, however; there's no magic potion, no 'eye of newt' that, when added, will turn your business around. It's hard work to create good marketing and advertising, but Williams takes on the complexities of advertising in a way that offers a bounty of food for thought. Those in media sales, especially Radio, ought to have this stuff down cold if they truly want to jet-propel their careers-- and help their clients succeed beyond their wildest dreams. Our Radio clients will all receive a copy of this book for Christmas.
(P.S. I've had the privelege of meeting and talking at length with the author. He's as genuine as they come.)