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Peterman Rides Again- Signed


 Product Description

Adventures Continue with the Real " J. Peterman" through Life & the Catalog Business

by John Peterman

"J. Peterman" is a name known to over 40 million consumers and business people, thanks to a unique mail-order catalog hailed as "witty, entertaining....the stuff of literature" (New York Times Magazine) and regular appearances of a "J. Peterman" character on the popular TV comedy, "Seinfeld."

Now the real J. Peterman steps from behind his persona in a candid memoir that interweaves the rise and fall of the J. Peterman Company with the personal adventures that shaped the man himself.

Starting with a $500 investment and one product, an ankle-length, cowboy-style duster coat bought on impulse in Jackson Hole, Wyoming, John Peterman built a $75 million company. His unconventional "Owner's Manual" catalog used long, literate copy and artful watercolors instead of photos to surround his wares—whether a Navy watch cap or a deck bench from the Titanic—with an aura of adventure and romance. Then came a cash-flow crisis, Chapter 11...and a harrowing personal and professional reassessment.

Through autobiographical anecdotes (including his early years with the Pittsburgh Pirates organization), Peterman explains how to turn dreams into action, find courage to go beyond the conventional, and be part of a team without sacrificing individuality. He shows how true passion and drive are not defeated by failure, but used as a stepping stone for the next venture.

225 pages

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