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Nuts, Bolts and a Few Loose Screws


 Product Description

When people don’t like their work and love the brand they represent, it often reveals itself in front of the people who pay the bills - customers. It’s an expensive way to do business since most companies spend five-to-ten times more to create a new customer as opposed to keeping an existing one.

It’s not the way we do business at PropertyGuys.com.

With the help of what Gair Maxwell shares in “Nuts, Bolts And a Few Loose Screws”, we have learned:

• Great brands become that way because they know great marketing begins from the inside.

• Great brands are always evolving and self-inventing, based on being in tune with emotional environments and business realities.

• Great brands are built on a profound truth.

Each and every day, our home office and franchisee network strives to honour our brand essence and leverage the combination of “nuts and bolts” thinkers with “loose screw” dreamers. That way, we have a chance to be “seamless” in everything from customer experience to web strategy and team engagement.

Commit to this approach and you will amaze yourself with the way your business gets noticed, attracts the best people and have them work together to create extraordinary results.

I sincerely hope you detect the common threads of remarkable people and seamless brands and experience the good fortune we have from applying the timeless principles of “Nuts, Bolts And a Few Loose Screws” .

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  1. Book Review

    Posted by Debbie Carroll, Franchisor of Forever Healthy Inc. on 20th Nov 2013

    I use Gair's advice from his book... he has amazing knowledge about the subject of branding and when applied in practice his theory works! I would recommend this book to everyone in business!


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