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Million-Dollar Mortgage Radio - MP3 Digital Download


 Product Description

How Mortgage brokers can use radio advertising to make more deals.

by Blaine Parker

You’re a mortgage broker. You want to make more deals. What if you had access to a marketing consultant who’s helped your competitors sell millions of dollars worth of residential mortgages? How much would you pay for that information? Hundreds? Thousands? How about the cover price of this book? For the first time, a successful Los Angeles radio creative director shares trade secrets with you—applying an irreverent sense of humor, a pithy, take-no-prisoners prose, and notions that will frustrate both your competitors and the big advertising agencies. Bottom line: if you know just what to say and just how to say it, radio advertising can dramatically increase your business. You too can do Million-Dollar Mortgage Radio.

“Name a big ad agency, I’ve probably worked for them. And this is absolutely not how I was taught to do advertising. So why am I quoting this book to my clients?”

- Helene Cohn
Freelance Copywriter and former
V.P. Creative, Grey Advertising

Blaine Parker is an award-winning creative director for radio advertising. However, despite the trophies and occasional cash prizes, he maintains that no advertising award equals the thrill of an ecstatic client. When not busy working to make his clients rich, he can be found at his home in the super-heated Los Angeles real estate market, where he’s perpetually considering new and interesting ways to refinance.

2hours 17min 10sec MP3

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  1. If You Advertise On Radio You Must Own This Book!

    Posted by Dave Lakhani on 20th Nov 2013

    If I only owned one book on Radio it would be this one. I originally bought it because we were working with a mortgage client and I quickly realized that this was not just a mortgage radio book.

    As a regular writer of radio copy and buyer of radio time for clients, I'm typically skeptical of 'how to do radio' books in general, they are mostly rehashed information wtih little relevancy. But not this book.

    There is so much valuable information on story development, proper use of copy for radio, scheduling, ad development, production and little techniques that will make any ad come alive in a way that makes buyers buy. I'm a little bummed the title says Mortgage Radio since truly this is a radio copywriter's secret weapon . . . not matter what the product.

    Blaine's easy to read style is humorous and instructive at the same time. I read the book twice because it contained so many great ideas. The second time, I took four pages of notes.

    I found chapters 13 & 14 to be worth the whole price of the book alone.

    This will definately be the single best addition you can make to your radio library.


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