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Bag the Elephant!


 Product Description

How to Win & Keep BIG Customers

by Steve Kaplan

You probably dream of landing that big account -- the one that will put you over the top! Here's a sales and marketing strategy that can help you get that giant customer -- your own Elephant -- and dramatically increase your revenue, profits and success. More than a strategy book, Bag the Elephant! is packed with proven tactics, tools, and techniques along with real-world examples from the author's vast experience that will demonstrate how you can put these powerful ideas to work.

To prepare you for long-term success, Bag the Elephant! shows you:
· the 6 keys for a successful big-customer focus
· how to map and use a big company's red tape to your advantage
· ideas and techniques for developing your own Elephant prospect list
· how to find champions who can become your inside sales reps
· how to build strong alliances that result in maximum sales
· secrets of negotiating with an Elephant without giving away your profit margins
· techniques for turning customer catastrophes into customer loyalty
· how to avoid the 5 killer mistakes that can put you out of business

The author's "no B.S." writing style makes the book an easy, fun-and very profitable read.

208 page

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